Barely a month after Idea cellular launched their Pretones service- where user can listen to a song of their own choice whenever they make a call- Airtel has also jumped in the fray. Airtel has launched a value added service for its customers called "My Tunes". The service is currently available only in Delhi.
Shashi Arora, chief executive officer, Delhi and NCR, mobile services, Bharti Airtel, said in the company statement, “Starting with the launch of Hello Tunes in 2004, Airtel has led the music on mobile revolution in India. With the My Tunes service, today we are putting the power and freedom of choice in the hands of the customer – the power to choose the content he wishes to consume along with the freedom to enjoy an unlimited music experience on mobile.”
The service when activated allows user to listen any song of his/her choice from the nation's library of half a million songs including Bollywood and regional songs as well . The My Tunes service is available at a subscription fee of Rs 15 per week or at 30 paise per minute of use. Creation of Playlist with unlimited tracks is also supported. Consumers who want to subscribe to My Tunes simply need to dial 54345 from their handset.
Keywords: Airtel My Tunes, Idea PreTones
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